CMC Aust Marketing - Marketing and Research Consultants

Cost effective promotions using the best blend of routes to market - direct mail, telemarketing, flyers, web sites, pay per click, email, advertising, print and media buying.

Sales channel development - building your sales capacity so that leads are handled effectively and customers provided with regular contact and more opportunities to buy.

Customer Case Study: Kent County Council - "Vision for Kent"

After producing the first "Vision", Kent County Council (KCC) wanted to extend it to include the other public bodies in the County. Kate Fairweather of CMCAust Marketing worked with Kent Fire, Health, Police Authorities, the Learning and Skills Council, Kent Rural Communities and Federation of Small Businesses to produce a single document that contained the key objectives of each organisation. CMCAust Marketing drafted the document to be a simple expression of the "Vision for Kent".

Customer Case Study: Business Link Kent - Marketing Strategy and Campaign Management

When Business Link Kent was preparing to launch they asked CMCAust Marketing to produce the marketing strategy for the new business support organisation. We built the contact strategy based on telephone account management, a regular business newsletter (which we named "Business Works") and regular PR. We then went on to develop and deliver the marketing campaign and channels to market, developing the call guide with the telemarketing team and liaising with agency Springboard Marketing to develop promotional materials and the newsletter. At the end of Business Link Kent's first vital year of operation they had met all their targets and set for future success.

Customer Case Study: Sandwich Town Action and Rural Revival (STARR) Initiative - Health Check and Funding Application

Sandwich in East Kent is a small market town. The town were advised that it could qualify for Kent Rural Towns funding (managed by Kent County Council for South East England Development Agency). To gain this funding the partnership of local authorities and local business and community organisations asked Kate Fairweather of CMCAust Marketing to help them complete a Market Town Health Check - a rigorous review of the economic, social, environmental and transport health of the area - and develop an Action Plan to deliver on priority issues. We used desk research to find out the key facts and figures, and completed business, household and youth research to develop a Strengths/Weaknesses/Opportunities/Threats analysis. We then worked with the partnership to hold consultations with all parts of the community on what they wanted to be fixed and produced the final Action Plan. Flowing from this came the opportunity to bid for £250,000 in funding to develop a rundown community centre to become the Phoenix Centre - a community and youth club for the whole town. We assisted the partnership to build the successful bid which then generated match funding to become a £1 million project. Both the Action Plan and Phoenix Project won awards from the Rural Towns scheme.

Customer Case Study: Skillnet - Upskilling Older Workers Project

CMCAust Marketing was a partner in Skillnet. We bid successfully for funding from Learning & Skills Council Kent and Medway to run a £300,000 project to deliver qualifications to older workers - a particularly hard to reach group. Working with a partner organisation, East Kent Itec, we ran marketing campaigns using advertising, contacting past customers and local recruitment days to recruit 497 over 45's to the programme, and achieving 360 nationally recognised qualifications up to Level 3 (A Level equivalent) - a 72% achievement rate. The project exceeded targets for recruitment of disadvantaged groups. We set the customer management procedures in place to ensure all customers were satisfied with the service they received and were encouraged to progress to a further training course once they completed.

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