CMC Aust Marketing - Marketing and Research Consultants

Quantitative and qualitative surveys - quantitative to test how many customers will buy when you are ready to launch, qualitative to find out about underlying attitudes as you design your product.

Desk research - searching published data for key facts and figures so you don't reinvent the wheel.

Best and most cost effective methods for your marketplace - telephone, postal, online, interviews, focus groups.

You can use market research to answer all your questions about future potential - product development, new market opportunities, market sizing and potential sales forecasts, brand values and development, customer needs and satisfaction, community consultation.

CMCAust Marketing is a Market Research Society (MRS) Company Partner, a quality standard meaning that we are committed to keeping to the MRS Code of Practice and our maintain our knowledge and competences in the field of market research.

Click here to download research questionnaires hints and tips.

Customer Case Study: Eurobell Small Business Market Development

Eurobell had set up as a successful cable telephone service provider to households but wanted to test the market potential for small businesses. CMCAust Marketing were asked to set up a telephone research project to test the potential market for the business. Using a local telemarketing agency, CMCAust Marketing designed the questionnaires and drew a statistically reliable sample to call, analysed results and reported back to the company with potential sales forecasts. The response from small businesses was so strong that Eurobell set up their own telephone sales department to recruit this eager market sector.

Customer Case Study: Business Link Kent - Continuous Business Awareness and Customer Satisfaction Research

Business Link Kent were set targets for customer satisfaction and small business awareness of their offer. Kate Fairweather of CMCAust Marketing recommended a continuous telephone research programme to call a statistically reliable sample of the small business population and customer each month over the year. This enabled Business Link Kent to track improvements in service and to test effectiveness of communications across the year. We were able to provide Business link Kent with year on year tracking to meet government requirements.

Customer Case Study: South Kent College - Brand Awareness Research

South Kent Further Education College wanted to test its brand awareness among key groups at a time when both qualifications and funding were changing radically in order to determine future brand and marketing issues. CMCAust Marketing ran a range of surveys within the overall project including telephone research with businesses and adults, postal and on-line questionnaires with school and college students, interviews with head teachers, careers advisors and lecturers. The results produced gave the College a clear idea of awareness of its brand, what that brand means to people and its local strength as a brand among the range of options on offer to potential students.

Customer Case Study: Mole Valley District Council - Recycling Pilot Survey

Mole Valley District Council were planning to introduce a recycling waste collection scheme and had decided to run a pilot scheme to test household issues and attitudes to the introduction in order to roll out the programme smoothly across the rest of the District. They had engaged DTW Vavasour to advise on customer communications issues and CMCAust Marketing bid in partnership with DTW Vavasour to conduct pre and post pilot research to check on the customer experience. The pre and post pilot surveys consisted of a questionnaire delivered to all the pilot households plus a random telephone interview with 5% of householders. The results of the post pilot survey - completed after three months of usage - were then compared with the pre pilot survey and recommendations given to the council about household attitudes, usage and good ideas about recycling. This information was used in PR and in advice to households as the scheme rolled out.

Customer Case Study: Women in Business - Business Opportunities for Women in East Kent

Women in Business set up an new branch in East Kent and was approached by the Technology Enterprise Centre to conduct a research survey among working women in the area. The aim was to assess employment and career development opportunities for women in East Kent. Kate Fairweather of CMCAust Marketing conducted a telephone survey with a representative sample of women working for all types and sizes of business. The results showed that women in the area felt they did not have access to the same opportunities as their male colleagues, and that they felt they were worse off than women in the South East in general. The results influenced subsequent funding decisions for training and support opportunities for women in the East Kent area.

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